RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 798618067 LA English T1 The decline of the daily newspaper : how an American institution lost the online revolution A1 Herndon, Keith L.,, PB Peter Lang PP New York YR 2012 SN 9781433117206 1433117207 9781433119743 1433119749 AB "This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective, the book examines the issues and forces that shaped the industry during the formative years of the online era through to today's wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous examples critically detail how newspaper companies viewed online media forms, how they deployed them, and for what purpose. This book provides insight into how the decisions made in the early years of the online era have influenced the industry's current economic condition."-- Back Cover.