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The decline of the daily newspaper : how an American institution lost the online revolution

Autor: Keith L Herndon
Editorial: New York : Peter Lang, ©2012.
Serie: Digital formations, v. 83.
Edición/Formato:   Print book : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
"This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective, the book examines the issues and forces that shaped the industry during the formative years of the online era through to today's wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous  Leer más
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Detalles

Género/Forma: History
Tipo de documento: Libro/Texto
Todos autores / colaboradores: Keith L Herndon
ISBN: 9781433117206 1433117207 9781433119743 1433119749
Número OCLC: 798618067
Descripción: 306 pages ; 24 cm.
Contenido: Videotext and the birth of online newspapers --
The newspaper industry's brief cable television strategy --
Newspapers react to fear of telecommunication dominance --
Newspapers embrace proprietary online services --
The emerging internet threatens the established publishing model --
Mergers, convergence, and an industry under siege --
Connecting the lessons of history.
Título de la serie: Digital formations, v. 83.
Responsabilidad: Keith L. Herndon.
Más información:

Resumen:

Describes the failure of the once powerful US newspaper industry to adapt in the online era. This book provides insight into how the decisions made in the early years of the online era have  Leer más

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