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The decline of the daily newspaper : how an American institution lost the online revolution

저자: Keith L Herndon
출판사: New York : Peter Lang, ©2012.
시리즈: Digital formations, v. 83.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
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"This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective, the book examines the issues and forces that shaped the industry during the formative years of the online era through to today's wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous  더 읽기…
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장르/형태: History
문서 형식:
모든 저자 / 참여자: Keith L Herndon
ISBN: 9781433117206 1433117207 9781433119743 1433119749
OCLC 번호: 798618067
설명: 306 pages ; 24 cm.
내용: Videotext and the birth of online newspapers --
The newspaper industry's brief cable television strategy --
Newspapers react to fear of telecommunication dominance --
Newspapers embrace proprietary online services --
The emerging internet threatens the established publishing model --
Mergers, convergence, and an industry under siege --
Connecting the lessons of history.
일련 제목: Digital formations, v. 83.
책임: Keith L. Herndon.

초록:

Describes the failure of the once powerful US newspaper industry to adapt in the online era. This book provides insight into how the decisions made in the early years of the online era have  더 읽기…

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