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The decline of the daily newspaper : how an American institution lost the online revolution

ผู้แต่ง: Keith L Herndon
สำนักพิมพ์: New York : Peter Lang, ©2012.
ชุด: Digital formations, v. 83.
ครั้งที่พิมพ์/รูปแบบ:   Print book : ภาษาอังกฤษดูครั้งที่พิมพ์และรูปแบบ
ฐานข้อมูล:WorldCat
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"This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective, the book examines the issues and forces that shaped the industry during the formative years of the online era through to today's wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous  อ่านมากขึ้น…
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ประเภท/แบบฟอร์ม History
ประเภทของเอกสาร: หนังสือ
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Keith L Herndon
ISBN: 9781433117206 1433117207 9781433119743 1433119749
OCLC Number: 798618067
คำอธิบาย: 306 pages ; 24 cm.
สารบัญ: Videotext and the birth of online newspapers --
The newspaper industry's brief cable television strategy --
Newspapers react to fear of telecommunication dominance --
Newspapers embrace proprietary online services --
The emerging internet threatens the established publishing model --
Mergers, convergence, and an industry under siege --
Connecting the lessons of history.
ชื่อชุด: Digital formations, v. 83.
ความรับผิดชอบ: Keith L. Herndon.
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Describes the failure of the once powerful US newspaper industry to adapt in the online era. This book provides insight into how the decisions made in the early years of the online era have  อ่านมากขึ้น…

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