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The decline of the daily newspaper : how an American institution lost the online revolution

作者: Keith L Herndon
出版商: New York : Peter Lang, ©2012.
叢書: Digital formations, v. 83.
版本/格式:   Print book : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
"This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective, the book examines the issues and forces that shaped the industry during the formative years of the online era through to today's wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous  再讀一些...
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類型/形式: History
文件類型: 圖書
所有的作者/貢獻者: Keith L Herndon
ISBN: 9781433117206 1433117207 9781433119743 1433119749
OCLC系統控制編碼: 798618067
描述: 306 pages ; 24 cm.
内容: Videotext and the birth of online newspapers --
The newspaper industry's brief cable television strategy --
Newspapers react to fear of telecommunication dominance --
Newspapers embrace proprietary online services --
The emerging internet threatens the established publishing model --
Mergers, convergence, and an industry under siege --
Connecting the lessons of history.
叢書名: Digital formations, v. 83.
責任: Keith L. Herndon.
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摘要:

Describes the failure of the once powerful US newspaper industry to adapt in the online era. This book provides insight into how the decisions made in the early years of the online era have  再讀一些...

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