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Decoding advertisements : ideology and meaning in advertising

Author: Judith Williamson
Publisher: London ; New York : Marion Boyars, 1995.
Series: Ideas in progress.
Edition/Format:   Print book : English : Enlarged edView all editions and formats
Database:WorldCat
Summary:
"This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the very economic base of our society.  Read more...
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Details

Document Type: Book
All Authors / Contributors: Judith Williamson
ISBN: 0714526150 9780714526157
OCLC Number: 58532145
Notes: "First published in the United States in 1984."
Description: 180 pages : illustrations, facsimiles ; 23 cm.
Contents: A currency of signs --
Signs addres somebody --
Signs for deciphering : hermeneutics --
"Cooking" nature --
Back to nature --
Magic --
Time : narrative and history --
Conclusions.
Series Title: Ideas in progress.
Responsibility: Judith Williamson.

Abstract:

"This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the very economic base of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary."--BOOK JACKET.

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