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Decomposing the effects of direct TV advertising : which ad works, when, where, and how often?

Author: Gerard J Tellis; Rajesh Chandy; Pattana Thaivanich.; Marketing Science Institute.
Publisher: Cambridge, Mass. : Marketing Science Institute, 1999.
Series: Report (Marketing Science Institute), no. 99-118.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Gerard J Tellis; Rajesh Chandy; Pattana Thaivanich.; Marketing Science Institute.
OCLC Number: 43412084
Notes: "Working paper."
Description: 42 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 99-118.
Responsibility: Gerard J. Tillis, Rajesh K. Chandy, Pattana Thaivanich.

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