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The Deep dive : one company's secret weapon for innovation

Author: Ted Koppel; Jack Smith; ABC News.; Films for the Humanities (Firm)
Publisher: Princeton, NJ : Films for the Humanities & Sciences, ©2004.
Edition/Format:   DVD video : EnglishView all editions and formats
Summary:
Explores the innovative design process used by IDEO, one of the world's top industrial design firms, as they tackle the challenge of redesigning the shopping cart in five days.
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Genre/Form: Documentary television programs
Nonfiction television programs
Television program excerpts
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Ted Koppel; Jack Smith; ABC News.; Films for the Humanities (Firm)
OCLC Number: 53982637
Notes: Title from container.
Originally broadcast July 13, 1999 as a segment of: Nightline.
Performer(s): Host: Ted Koppel ; ABC News correspondent: Jack Smith.
Description: 1 videodisc (22 min.) : sound, color with black and white sequences ; 4 3/4 in.
Details: DVD-R.
Other Titles: One company's secret weapon for innovation
Nightline (Television program)
Responsibility: ABC News.

Abstract:

Explores the innovative design process used by IDEO, one of the world's top industrial design firms, as they tackle the challenge of redesigning the shopping cart in five days.

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