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The deep dive : one company's secret weapon for innovation

Author: Ted Koppel; Jack Smith; ABC News Productions.
Publisher: [United States] : ABC News, [1999?] ©1999.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Numbering Nike, Apple, and Procter & Gamble among its many big-name clients, it looks as if IDEO, one of the most influential product development firms in the world, is on to something. In this program, ABC News anchor Ted Koppel and correspondent Jack Smith visit IDEO to see the company demonstrate its highly effective form of brainstorming called the "deep dive." An enemy of planning done by a lone genius behind  Read more...
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Genre/Form: Videorecording
Short films
Nonfiction films
Educational films
Documentary films
Documentary television programs
Internet videos
Case studies
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Ted Koppel; Jack Smith; ABC News Productions.
OCLC Number: 707970584
Event notes: Originally broadcast as an episode of the television program Nightline on July 13, 1999.
Target Audience: 13 & up.
Description: 1 online resource (1 video file (22 min.)) : sound, color with black & white sequences
Contents: Ideo: A Design Development Firm (3:14) --
Ideo's Anti-Corporate Philosophy (3:28) --
Focused Chaos and the Deep Dive (3:12) --
Ideo Plays for Innovation (3:37) --
Ideo Redesigns the Shopping Cart (2:51) --
Ideo's Recipe for Success (2:49).
Other Titles: One company's secret weapon for innovation
Nightline (Television program)
Responsibility: [produced by] ABC News.

Abstract:

Numbering Nike, Apple, and Procter & Gamble among its many big-name clients, it looks as if IDEO, one of the most influential product development firms in the world, is on to something. In this program, ABC News anchor Ted Koppel and correspondent Jack Smith visit IDEO to see the company demonstrate its highly effective form of brainstorming called the "deep dive." An enemy of planning done by a lone genius behind closed doors, this company uses its deep dive technique-a form of focused chaos-to creatively redesign a shopping cart through what it refers to as a process of enlightened trial and error.

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