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Defending your reputation : a practical guide to crisis communications

Author: Simon Taylor
Publisher: London : Thorogood, ©2001.
Series: Thorogood Reports.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Annotation If there's only one rule, it is that those organizations that have planned and prepared always do better than those which have done nothing. You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis contingency plan for protecting your reputation? Organizations, large and small, spend huge amounts of time and money on  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Simon Taylor
ISBN: 185418251X 9781854182517 1280233605 9781280233609 1423717791 9781423717799
OCLC Number: 243598088
Notes: Title from title screen.
"A Thorogood report."
Description: 1 online resource.
Series Title: Thorogood Reports.
Responsibility: Simon Taylor.

Abstract:

Annotation If there's only one rule, it is that those organizations that have planned and prepared always do better than those which have done nothing. You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis contingency plan for protecting your reputation? Organizations, large and small, spend huge amounts of time and money on promoting their products, services and image. In today's world, a good name can be destroyed in a few hours. Simon Taylor, an expert in crisis management, explains the ways in which preparation and effective communication make all the difference in defending your reputation and placing it in the best possible position to recover. At a time when all organisations face public scrutiny to a far greater extent than ever before, this Report will help managers in all kinds of organizations, commercial, public and not for profit.

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