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Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, and why businesses should care

Author: Geoffrey E Meredith; Charles D Schewe; Janice Karlovich
Publisher: New York : Hungry Minds, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Meredith, Geoffrey E.
Defining markets, defining moments.
New York : Hungry Minds, ©2002
(OCoLC)606796610
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Geoffrey E Meredith; Charles D Schewe; Janice Karlovich
ISBN: 0764553941 9780764553943
OCLC Number: 49775219
Description: xx, 363 pages : illustrations ; 25 cm
Contents: 1. Toward a New Era of Marketing --
2. What Makes Us Tick: Using the Lifestage Analytic Matrix --
3. The Depression Cohort --
4. The World War II Cohort --
5. The Postwar Cohort --
6. The Leading-Edge Baby Boomer Cohort --
7. The Trailing-Edge Baby Boomer Cohort --
8. The Generation X Cohort --
9. The N Generation Cohort --
10. Taking Generational Cohort Analysis Global.
Responsibility: by Geoffrey E. Meredith and Charles D. Schewe ; with Janice Karlovich.
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