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Definitely Dubai : destination branding in action

Author: Paul Williams; Nick Ashill; Alan Fyall; B Garrod
Publisher: Oxford : Goodfellow Publishers, 2011.
Series: Contemporary cases online
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to websites, etc. Readers  Read more...
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Genre/Form: Electronic books
Conference papers and proceedings
Congresses
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Paul Williams; Nick Ashill; Alan Fyall; B Garrod
ISBN: 9781908999085 190899908X
OCLC Number: 794491794
Notes: "Case study and student material."
Description: 1 online resource (18 pages).
Series Title: Contemporary cases online
Responsibility: Paul Williams and Nick Ashill.

Abstract:

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the  Read more...

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