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The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns

Author: Bart Weller; Lori Calcott
Publisher: New York, NY : Apress : Distributed to the Book trade by Springer Science+Business Media, ©2012.
Series: Expert's voice in Web development.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords.
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Bart Weller; Lori Calcott
ISBN: 9781430240143 1430240148
OCLC Number: 795395712
Description: xx, 368 pages : illustrations ; 24 cm.
Contents: SEM and the Google Ecosystem AdWords in Depth Marketing with AdWords Getting Started with AdWords Local Advertising and Location Targeting Keyword Strategy Creating Ads and Landing Pages The Display Network Mobile Advertising with AdWords Account Management and Optimization Google Analytics and Actionable Data Testing with WebSite Optimizer
Series Title: Expert's voice in Web development.
Responsibility: Bart Weller, Lori Calcott.

Abstract:

Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords.  Read more...

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