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Deluxe : how luxury lost its luster

Author: Dana Thomas
Publisher: New York : Penguin Books, 2008, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep  Read more...
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Document Type: Book
All Authors / Contributors: Dana Thomas
ISBN: 9780143113706 0143113704
OCLC Number: 183266848
Description: 375 pages : illustrations ; 22 cm
Contents: An industry is born --
Group mentality --
Going global --
Stars get in your eyes --
The sweet smell of success --
It's in the bag --
The needle and the damage done --
Going mass --
Faux Amis --
What now? --
New luxury.
Responsibility: Dana Thomas.

Abstract:

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry do not want us to know. "Deluxe" is an uncompromising look behind the glossy facade that will enthrall anyone interested in fashion, finance, or culture.

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