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Demystifying strategy : how to become a strategic thinker

Author: Tony Grundy
Publisher: London ; Philadelphia : Kogan Page, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Grundy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and practical, goal-oriented exercises aimed at executives, entrepreneurs and students of management, the book enables you to assess the teaching of strategy gurus, construct your own strategy audit and challenge thinking  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tony Grundy
ISBN: 9780749465681 0749465689 9780749465698 0749465697
OCLC Number: 786461020
Description: vii, 324 pages : illustrations ; 24 cm
Contents: Opening the doorway to strategy --
Embracing the strategic world: part 1 --
Embracing the strategic world: part 2 --
Analysing strategy economically --
Dynamic competitive positioning --
Designing and evaluating options --
Implementation --
Managing the strategy process --
Bringing it all together.
Responsibility: Tony Grundy.

Abstract:

Demystifying Strategy provides you with a thorough understanding of the entire process of strategic thinking and management from dynamic competitive positioning, designing and evaluating strategic  Read more...

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"[W]ritten in simple and straightforward language and an easy-to-read style. It contains numerous real-time, in-depth exercises designed to enhance and develop strategic thought processes. ...Each Read more...

 
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