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Les derniers jours de la publicité (telle que nous la connaissons)

Author: Sergio Zyman; Armin A Brott
Publisher: Paris : First, ©2003.
Edition/Format:   Print book : FrenchView all editions and formats
Summary:
Ouvrage qui, après avoir fait le bilan de la situation de la publicité et analysé les facteurs ayant sonné la fin de la publicité traditionnelle, fournit des renseignements sur les outils et les orientations nécessaires pour créer des stratégies publicitaires efficaces. [SDM].
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sergio Zyman; Armin A Brott
ISBN: 2876917300 9782876917309
OCLC Number: 300213936
Notes: Trad. de: The end of advertising as we know it.
Index.
Comprend un index.
Description: xxv, 347 p. ; 23 cm
Other Titles: End of advertising as we know it.
Responsibility: de Sergio Zyman, avec la collaboration d'Armin Brott ; traduit de l'anglais (États-Unis) par Eileen Tyack-Lignot.
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Abstract:

Ouvrage qui, après avoir fait le bilan de la situation de la publicité et analysé les facteurs ayant sonné la fin de la publicité traditionnelle, fournit des renseignements sur les outils et les orientations nécessaires pour créer des stratégies publicitaires efficaces. [SDM].

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Linked Data


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