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Des produits nommes desirs : pour une approche qualitative du marketing.

Author: Bernard Demory; Antoine Lancestre
Publisher: Paris : Chotard, ©1983.
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Bernard Demory; Antoine Lancestre
ISBN: 271270133X 9782712701338
OCLC Number: 300011233
Description: 195 p. : ill
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Primary Entity

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    a schema:Book, schema:CreativeWork ;
    library:oclcnum "300011233" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/fr> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/304881640#Place/paris> ; # Paris
    schema:about <http://experiment.worldcat.org/entity/work/data/304881640#Thing/commercialisation> ; # Commercialisation
    schema:about <http://dewey.info/class/650/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/304881640#Topic/ventes_prevision_methodes_statistiques> ; # Ventes--Prévision--Méthodes statistiques
    schema:about <http://experiment.worldcat.org/entity/work/data/304881640#Topic/marketing_recherche_methodes_statistiques> ; # Marketing--Recherche--Méthodes statistiques
    schema:about <http://experiment.worldcat.org/entity/work/data/304881640#Topic/qualite_du_produit> ; # Qualité du produit
    schema:about <http://experiment.worldcat.org/entity/work/data/304881640#Topic/marketing_methode_qualitative> ; # marketing--méthode qualitative
    schema:about <http://experiment.worldcat.org/entity/work/data/304881640#Topic/methode_qualitative> ; # méthode qualitative
    schema:about <http://experiment.worldcat.org/entity/work/data/304881640#Topic/ventes_prevision> ; # Ventes--Prévision
    schema:about <http://experiment.worldcat.org/entity/work/data/304881640#Topic/comportement_du_consommateur> ; # comportement du consommateur
    schema:about <http://experiment.worldcat.org/entity/work/data/304881640#Topic/comportement_du_consommateur_marketing> ; # comportement du consommateur--marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/304881640#Topic/marketing> ; # Marketing
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/304881640#Person/lancestre_antoine> ; # Antoine Lancestre
    schema:copyrightYear "1983" ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/304881640#Person/demory_bernard> ; # Bernard Demory
    schema:datePublished "1983" ;
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