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Desegregating the dollar : African American consumerism in the twentieth century

Author: Robert E Weems
Publisher: New York : New York University Press, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century.
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Robert E Weems
ISBN: 0814792901 9780814792902 0814793274 9780814793275
OCLC Number: 37675700
Description: x, 195 pages ; 24 cm
Contents: The birth and development of the African American consumer market, 1900-1940 --
New world a-coming: Black consumers, 1941-1960 --
African American consumer activism before and during the Civil Rights era --
The revolution will be marketed: American corporations and Black consumers during the 1960s --
Blaxploitation and big business: American corporations and Black consumers during the 1970s --
A tale of two markets: African American consumers during the 1980s --
Epilogue: the changing same: American corporations and Black consumers during the 1990s --
Appendix: national negro business league Black consumer questionnaire, 1931.
Responsibility: Robert E. Weems, Jr.
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Presents a panoramic survey of 20th-century African American consumerism, establishes the contours of black consumer activity during this century, and provides a historical perspective lacking in  Read more...

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"This is undoubtedly one of the best reference works ever published on witchcraft. Breslaw, fresh from her well-received revisionist history "Tituba: Reluctant Witch of Salem", brings together work Read more...

 
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