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Design a better business : new tools, skills and mindset for strategy and innovation

Author: Patrick van der Pijl; Justin Lokitz; Lisa Kay Solomon
Publisher: [Hoboken, N.J.] : Wiley, [2016] ©2016
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building  Read more...
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Document Type: Book
All Authors / Contributors: Patrick van der Pijl; Justin Lokitz; Lisa Kay Solomon
ISBN: 1119272114 9781119272113
OCLC Number: 937452332
Notes: Includes index.
How to use this book: 8 Chapters; 48 Case studies; 20 Tools; 7 Core skills; 29 Designers; 36 Hacks;>150 Visuals.
Description: 269 pages : color illustrations ; 19 x 24 cm
Contents: Introduction: design a better business and the double loop --
Prepare: prepare your team, your environment, and how you work --
Point of view: be a rebel, develop your vision, create design criteria --
Understand: understand your customer, context, and business --
Ideate: learn to ideate, expand your ideas, and select ideas --
Prototype: bring ideas to life, sketch, and make prototypes --
Validate: find the riskiest assumption, experiment, and pivot --
Scale: when and how to scale; investment readiness level.
Responsibility: written by Patrick van der Pijl, Justin Lokitz and Lisa Kay Solomon. ; designed by Maarten van Lieshout and Erik van der Pluijm.

Abstract:

This book stitches together a complete design journey from beginning to end in a way that you ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial  Read more...

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"This book is visually appealing and the design, illustrations and layout of the pages draw the reader in and make the journey of reading the book so interesting and informative. This book is a must Read more...

 
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