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Design attitude

Author: Kamil Michlewski
Publisher: Farnham, Surrey : Gower Publishing, [2015]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Design Attitude makes the compelling argument that any firm in any profession in any land will be better equipped for the 21st century world of business if they introduce into their organizations the attitudes, behaviours, skills, and mindset - in sum, the culture - of the design profession. Kamil Michlewski describes the rise of the design profession and its impact on organizational cultures; at the heart of the  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Michlewski, Kamil.
Design Attitude.
Farnham : Ashgate Publishing Ltd, ©2015
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kamil Michlewski
ISBN: 9781472421197 1472421191
OCLC Number: 904131828
Description: 1 online resource
Contents: Cover; Contents; List of Figures; List of Tables; Acknowledgements; Foreword; Preface; PART I DESIGN IN CONTEXT; 1 Design and the Design Profession; 2 A Few Words about Cultures; 3 The Making of a Designer; PART II FIVE ASPECTS OF DESIGN ATTITUDE; 4 Embracing Uncertainty and Ambiguity; 5 Engaging Deep Empathy; 6 Embracing the Power of the Five Senses; 7 Playfully Bringing Things to Life; 8 Creating New Meaning from Complexity; PART III DESIGN ATTITUDE IN ACTION; 9 How Design Attitude Influences Frameworks; 10 How Design Attitude Influences Outputs. 11 How Designers Directly Impact OrganisationsReferences; Index.
Responsibility: Kamil Michlewski.

Abstract:

Suitable for those who want to scratch beneath the surface and explore the impact design and designers have in organisations, this title offers an alternative view on the sources of success and  Read more...

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'Design Attitude is a hugely important contribution to our understanding of the value of design. Kamil Michlewski offers a powerful account of design not only as an approach to management and Read more...

 
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