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Design basics index

Author: Jim Krause
Publisher: Cincinnati, Ohio : How Design Books, ©2004.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
"Cover your basics with the book that covers everything from typography and color to layout and business issues. Jim Krause guides you through the understanding and practice of the three elements every successful visual design must have." "Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design." "Composition:
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Genre/Form: Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Jim Krause
ISBN: 1581805012 9781581805017
OCLC Number: 55518227
Notes: Includes index.
Description: 359 p. : ill. (some col.) ; 21 cm.
Contents: Composition. Placement and divisions ; Grouping ; Harmony ; Emphasis ; Alignment ; Flow ; Composition evaluation --
Components. Shape workshop ; Icons ; Supporting elements ; Using images ; Color ; Typography ; Component evaluation --
Concept. Conveyance ; Theme ; The creative process ; Concept evaluation.
Other Titles: Graphic designer's guide to designing effective compositions, selecting dynamic components & developing creative concepts
Responsibility: Jim Krause.

Abstract:

"Cover your basics with the book that covers everything from typography and color to layout and business issues. Jim Krause guides you through the understanding and practice of the three elements every successful visual design must have." "Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design." "Composition: Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design." "Concept: Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time.".

"Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity."--BOOK JACKET.

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