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Design by nature : using universal forms and principles in design

Author: Maggie Macnab
Publisher: Berkeley, CA : New Riders, [2012]
Series: Voices that matter.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Maggie Macnab
ISBN: 9780321747761 0321747763
OCLC Number: 761367948
Description: xvi, 293 pages : illustrations (some color), map ; 24 cm.
Contents: Foreword --
Introduction --
Memory: Remembering What We Know: --
Aesthetics: enjoy the ride --
Truth and beauty: --
Beauty is as beauty does --
Intuition and creativity --
Synchronicity --
Wabi-sabi and grunge --
Emptiness and simplicity: --
Emptiness as a philosophical and visual design application --
Simplicity --
Putting it into practice --
Efficiency: go with the flow: --
Economics of nature --
Value-driven design --
Design's purpose --
Problem solving: different strokes with effective results --
Creative ideas used skillfully --
Creatives on the creative process --
Putting it into practice --
Nature's ethics: everyone's business: --
Natural guidelines for ethical design: --
12 design principles from nature --
Abundance and limits: --
Information design: discerning and distilling beautifully --
Intention and invention --
Mutation: --
International design response to a manmade disaster --
Street galleries --
Ethics in education: rethinking how and what we teach: --
School of visual arts/New York City --
Carnegie Mellon University/Pittsburgh --
Upcycled design: applying nature's principles to personal design: --
Common denominator between aesthetics, efficiency, and ethics --
Matter: Understand And Create: --
Patterns: nature's dynamics --
Energy visualized: --
What is pattern? --
How natural patterns are relevant to design --
Capturing the energy of your design --
Transforming energy as a design --
Patterns: --
Patterns of movement --
Patterns of regeneration and connectivity --
Patterns that stack and pack --
Sounding board for visuals --
Putting it into practice --
Shapes: nature's vocabulary: --
Shape-speak: --
Defining extraordinariness with numbers --
Shapes as truths --
Universe of freedoms --
Human translations of shape --
In form yourself by understanding shapes: --Circle --
Intersecting lines --
Triangle --
Square --
Spiral --
Putting it into practice --
Elements: nature's sensuality: --
Color your world: --
Light creates color --
Color form --
Noncolor colors --
Changing ways of color --
Natural palette --
Using nature's elements in design: --
Nature shares genius --
Classical elements --
Putting it into practice --
Motion: The Experience Enhanced: --
Structure: building beauty: --
Structural flow: --
Structural forms --
State of flow --
Design's structural vocabulary: --
Elements --
Technique and quality --
Process and method --
Principles --
1+1=3: the Gestalt principles: --
Figure/ground --
Closure or completion --
Continuance --
Similarity --
Proximity --
Symmetry: a balancing act in two or more parts: --
Three basic symmetries: --
Translation symmetry --
Reflection symmetry --
Rotation symmetry --
Tessellations --
Asymmetry --
Putting it into practice --
Messaging: a meaningful medium: --How and why of meaning: --
Symbols and the natural state --
Symbols and the altered state --
Symbolic metaphor in design --
Scaling across time and space: --
Designs that scale: spanning culture, trend, and time --
Hidden relationship: --Hidden, seen --
Afterword --
Credits --
Index.
Series Title: Voices that matter.
Other Titles: Using universal forms and principles in design
Responsibility: Maggie Macnab.

Abstract:

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With this comprehensive text, readers will learn to use nature's shapes and patterns to create aesthetic and relevant visual design. Teaches how to recognize and understand the essential processes of nature in terms of pattern and shape. Shows how to integrate the patterns and shapes found in nature into meaningful and relevant aesthetic design. Includes profiles of well-known designers and exercises in each chapter so readers can put what they are learning into practice. The designer who understands a broad range of relationships can often create more aesthetic, effective, and relevant visual communications. This is particularly of interest to designers and students who want to take an active role in creating communications that encompass the common experience of being part of nature. In Design by Nature, author Maggie Macnab will guide readers though a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, readers will learn about natural processes, consisting of familiar patterns and shapes that are often taken for granted, but can be used quite effectively in visual messaging. They will explore the principles all human beings know and share at a very deep level and that all humans can relate to as intuitive tools to understand the world and in so doing, learn to incorporate nature's patterns and shapes into their visual design. Less visible and common connections, for example, quazicrystalline formations and their relationships to highly ordered tessellating forms, will also be described. Each chapter includes definitions of new terms introduced in the chapter; a designer profile featuring a well-known designer discussing key concepts; and plenty of examples and exercises so readers can grasp the design concepts they are learning and put them into practice.

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