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Design create sell : a guide to starting and running a successful fashion business

Author: Alison Lewy
Publisher: Petersfield, Hampshire, Great Britain : Harriman House, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

The fashion business is an exciting and diverse industry to be involved with and the number of people starting up fashion related businesses is increasing every year. This book gives readers an  Read more...

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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alison Lewy
ISBN: 1908003340 9781908003348
OCLC Number: 922588957
Notes: "Country Living Magazine."
Description: 1 online resource (1 volume) : illustrations
Contents: About the Author Introduction Making the dream a reality Contributors 1. An Overview of the Fashion Business - The? Different? Market Segments - Eco?fashion - Case? Study:Tammam - Product ?Categories - Roles In ?the Fashion Industry 2. Getting started - The Business Plan - Writing a Business Plan - Case Study: Upper Street - Business structures - VAT - Where to Work From 3. Research - The Importance of Research - Identifying Your Target Customer - Case Study: Land Girl - Comparative Shopping - Researching Trends 4. Range Planning - Planning Your Product Range - Case Study: Sarah Angold Studio - Pricing Strategy 5. Building Your Brand - The Importance of Branding - Case Study: Mark? Thomas? Taylor - Developing your Unique Selling Point (USP) - Preparing a Graphic Design Brief - Be Consistent 6. Getting It Made - The Production Process - Sourcing and Selecting Manufacturers - UK vs Offshore Production - Case Study: Redhound for Dogs - Sample Management - Design or garment Specification - Production and Critical Path Management - Managing the Production Schedule - Creating a Production Docket 7. Routes to Market - Wholesale vs Retail - Case Study: Lowie - Agents and Distributors - Trade Shows 8. Plan, Prepare, Pitch - The Buying Seasons - Getting a Sales Appointment - Case Study: Corrie Nielsen - Preparing Your Pitch - Negotiation 9. Telling the World - An Overview of Marketing and PR - Marketing Materials - Exhibitions and Catwalks - Case Study: Hatastic 10. Finance - Budgeting For Your business - Profit, Loss, ?and ?Cash Flow Forecasts - Sources of Finance 11. Protecting your brand and Products - Intellectual Property (IP) Overview - Protecting Your Trademark - Business name Conclusion Useful Links Glossary ?of ?Useful ?Fashion ?Industry ?Terms
Other Titles: Guide to starting and running a successful fashion business
Turn your talent into a business
Responsibility: by Alison Lewy.

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