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Design forward : creative strategies for sustainable change

Author: Hartmut Esslinger
Publisher: Stuttgart : Arnoldsche Art Publishers, 2013. ©2012
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
"Design is one of the few holistic disciplines in the industry that combine social and emotional desires and requirements with the realities and possibilities of technology, the economy, and resource planning, thus creating a more humane and ecological world. Hartmut Esslinger's message is that the future challenges for businesses are increasing due to global warming, surplus production, and energy waste, and
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Document Type: Book
All Authors / Contributors: Hartmut Esslinger
ISBN: 9783897903814 3897903814
OCLC Number: 852502241
Description: vii, 300 pages : color illustrations ; 25 cm
Contents: Part 1. Creating a new culture of design. 1. A creative power shift --
2. Establishing the creative sciences / Markus Kretschmer --
3. Think green and social : Victor Papanek / Martina Fineder and Thomas Geisler --
Part 2. Shaping the design revolution. 4. Creating with hand and mind --
5. Frog classics of strategic design --
6. Building tomorrow's design leaders --
7. A portfolio of work : my students in Vienna --
Part 3. Leading by design. 8. The boiling frog --
9. Creative business leadership / Johanna Schoenberger --
10. Conclusion : design beyond innovation.
Other Titles: DesignForward
Responsibility: Hartmut Esslinger [and 8 coauthors].

Abstract:

"Design is one of the few holistic disciplines in the industry that combine social and emotional desires and requirements with the realities and possibilities of technology, the economy, and resource planning, thus creating a more humane and ecological world. Hartmut Esslinger's message is that the future challenges for businesses are increasing due to global warming, surplus production, and energy waste, and ineffective management strategies (cheap-effective) are no longer working. He is demanding new thinking toward objectives and processes and also humane capitalism! This also calls for the establishment of a creative-focused education (Creative Sciences) alongside today's focus on natural sciences and the liberal arts. This applies not only to finding and promoting all creative talent at an early school age, but also to then communicate the necessary professional expertise so that we are all in the position to constructively address the huge challenges ahead"--Provided by publisher.

In this book Hartmut Esslinger - one of the most influential designers and thinkers, as well as the founder of frog design - explains how 'strategic design' in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment and the economy. For Esslinger, design has always been a key strategic discipline, which he has practised successfully in cooperation with companies such as Wega, Louis Vuitton, Sony, SAP and especially Apple, collaborating directly with Steve Jobs. Therefore in this book he sets out to establish a wide range of creative innovators as top executives, who are equally influential and occupy leading positions in economics, education and politics. Every future projection is always based on history, also shows relevant and richly illustrated case studies taken from Esslinger's career, as well as selected works by his students at the University of Applied Arts in Vienna.

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