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The design manual

Author: David Whitbread
Publisher: Sydney, NSW : UNSW Press, ©2009.
Edition/Format:   Print book : English : Rev. and expanded edView all editions and formats
Summary:
The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, and planning and project development techniques for print, web and multimedia production. Design tasks are divided into  Read more...
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Whitbread
ISBN: 9781742230009 1742230008
OCLC Number: 316058028
Description: xiv, 369 pages : illustrations (some color) ; 24 cm
Contents: What does design do? --
Real communication --
How we read --
Visual literacy --
Why print? --
Any color as long as it's green --
Designing for international audiences and cultural differences --
Accessibility --
The design process --
Publications --
Corporate identity and branding --
Screen-based media --
Advertising and marketing --
Layout --
Four ways to save a failing design --
Typography --
Color --
Color systems --
Prepress --
Printing --
Paper --
Finishing processes and embelilshment --
Using a designer.
Responsibility: David Whitbread.

Abstract:

From beginners to professional graphic designers, desktop publishers and graphic design students, this title provides information on conceptual approaches, and planning and project development  Read more...

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"A comprehensive reference guide written in a readable style and supported by checklists and tips." --Campus Review (Australia) "David Whitbread shows readers in a straightforward, easily readable Read more...

 
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