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The design method : a philosophy and process for functional visual communication

Author: Eric Karjaluoto
Publisher: [Berkeley, Calif] : New Riders is an imprint of Peachpit, a division of Pearson Education, [2014]
Series: Voices that matter.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you'll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto  Read more...
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Document Type: Book
All Authors / Contributors: Eric Karjaluoto
ISBN: 0321928849 9780321928849
OCLC Number: 875915112
Notes: "Level: beginning/intermediate"--Page 4 of cover.
Includes index.
Description: xiii, 225 pages : illustrations, 21 cm.
Contents: Debunking the creative myths --
Creating purposeful design --
Achieving order through systems --
Introducing the design method --
Gaining understanding : the discovery stage --
Determining course : the planning stage --
Working with ideas : the creative stage --
Making design real : the application stage --
Presenting work to clients --
Bringing order to your practice.
Series Title: Voices that matter.
Responsibility: Eric Karjaluoto.

Abstract:

"Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you'll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems"-- publisher's description.

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"Everyone likes to complain about design, but almost no one is leading, teaching, and talking about how to do it better. Thanks, Eric, for giving us a book we can share with those that need Read more...

 
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