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The design of business : why design thinking is the next competitive advantage

Author: Roger L Martin
Publisher: Boston, Mass. : Harvard Business Press, ©2009.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R&D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.
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Document Type: Book
All Authors / Contributors: Roger L Martin
ISBN: 9781422177808 1422177807
OCLC Number: 317453357
Description: xiii, 191 p. : ill. ; 22 cm.
Contents: The knowledge funnel : how discovery takes shape --
The reliability bias : why advancing knowledge is so hard --
Design thinking : how thinking like a designer can create sustainable advantage --
Transforming the corporation : the design of Procter & Gamble --
The balancing act : how design-thinking organizations embrace reliability and validity --
World-class explorers : leading the design-thinking organization --
Getting personal : developing yourself as a design thinker.
Responsibility: Roger Martin.

Abstract:

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D,  Read more...

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... among the most fundamental and comprehensive books ever written about the subject of business design and design thinking. -- Business Design Association, November 2nd, 2009 ...for readers Read more...

 
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