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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/317453357 Title: The design of business : why design thinking is the next competitive advantage Author: Roger L Martin Publisher: Boston, Mass. : Harvard Business Press, ©2009. ISBN/ISSN: 9781422177808 1422177807 OCLC:317453357

  
  

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The design of business : why design thinking is the next competitive advantage

Author:	Roger L Martin
Publisher:	Boston, Mass. : Harvard Business Press, ©2009.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.  Read more...
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