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The design of business : why design thinking is the next competitive advantage

Author: Roger Martin, (zarządzanie).
Publisher: Boston, MA : Harvard Business Press, cop. 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D,  Read more...

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Document Type: Book
All Authors / Contributors: Roger Martin, (zarządzanie).
ISBN: 9781422177808 1422177807
OCLC Number: 812581777
Description: XIII, 191 s. : il. ; 22 cm.
Contents: 1. The Science and Art of Business 2. Reliability versus Validity 3. The Competitive Advantage of Design Thinking 4. The Design of Procter & Gamble 5. Organizational Implications 6. Implications for Leadership 7. Implications for You
Responsibility: Roger Martin.

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... among the most fundamental and comprehensive books ever written about the subject of business design and design thinking. -- Business Design Association, November 2nd, 2009 ...for readers Read more...

 
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