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Design research : investigation for successful creative solutions

Author: Neil Leonard; Gavin Ambrose
Publisher: Lausanne, Switzerland : AVA Academia, 2012.
Series: Basics graphic design, 02.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

A graphic design project can be viewed as a series of choices; the more informed these choices are, the stronger the resolution can be. Looking at the various research methods available to the  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Leonard, Neil.
Design research.
Lausanne, Switzerland : AVA Academia, 2012
(OCoLC)806367925
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Neil Leonard; Gavin Ambrose
ISBN: 9782940447381 2940447381 9782940447381 2940411743 9782940411740
OCLC Number: 802058552
Description: 1 online resource (192 pages :) : illustrations (some color).
Contents: Contents Introduction Chapter 1: The basics of research Why research? Getting started Primary, secondary and tertiary Key terminology Studio interview - Emily Hale Activity - Approaching research Chapter 2: Understanding context Audience and social contexts Design contexts Theoretical underpinning Studio interview - Andrew Hussey Activity - Convention Chapter 3: Planning your work The brief Audience Sources and credibility Recording and documenting Studio interview - Brian Rea Activity - Audience Chapter 4: Conducting research Audience research Market research Field-based research Process-based research Studio interview - Jane Trustram Activity - Product and customer Chapter 5: Using your findings Understanding your findings Responding to your findings Studio interview - Underware Activity - Classification Chapter 6: Presenting your findings Presenting research Completing the job Studio interview - Tanner Christensen Activity - Presenting statistics Conclusion Contacts Bibliography Index Acknowledgements Working with ethics
Series Title: Basics graphic design, 02.
Responsibility: Neil Leonard, Gavin Ambrose.

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In a climate where a certain six letter word search engine is fast becoming the one-stop hit for every research need, this book shows a breadth of techniques, opportunities, methodologies and Read more...

 
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