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Design research : investigation for successful creative solutions

Autore: Neil Leonard; Gavin Ambrose
Editore: Lausanne, Switzerland : AVA Academia, 2012.
Serie: Basics graphic design, 02.
Edizione/Formato:   eBook : Document : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:

A graphic design project can be viewed as a series of choices; the more informed these choices are, the stronger the resolution can be. Looking at the various research methods available to the  Per saperne di più…

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Genere/forma: Electronic books
Informazioni aggiuntive sul formato: Print version:
Leonard, Neil.
Design research.
Lausanne, Switzerland : AVA Academia, 2012
(OCoLC)806367925
Tipo materiale: Document, Risorsa internet
Tipo documento: Internet Resource, Computer File
Tutti gli autori / Collaboratori: Neil Leonard; Gavin Ambrose
ISBN: 9782940447381 2940447381 9782940447381 2940411743 9782940411740
Numero OCLC: 802058552
Descrizione: 1 online resource (192 pages :) : illustrations (some color).
Contenuti: Contents Introduction Chapter 1: The basics of research Why research? Getting started Primary, secondary and tertiary Key terminology Studio interview - Emily Hale Activity - Approaching research Chapter 2: Understanding context Audience and social contexts Design contexts Theoretical underpinning Studio interview - Andrew Hussey Activity - Convention Chapter 3: Planning your work The brief Audience Sources and credibility Recording and documenting Studio interview - Brian Rea Activity - Audience Chapter 4: Conducting research Audience research Market research Field-based research Process-based research Studio interview - Jane Trustram Activity - Product and customer Chapter 5: Using your findings Understanding your findings Responding to your findings Studio interview - Underware Activity - Classification Chapter 6: Presenting your findings Presenting research Completing the job Studio interview - Tanner Christensen Activity - Presenting statistics Conclusion Contacts Bibliography Index Acknowledgements Working with ethics
Titolo della serie: Basics graphic design, 02.
Responsabilità: Neil Leonard, Gavin Ambrose.

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In a climate where a certain six letter word search engine is fast becoming the one-stop hit for every research need, this book shows a breadth of techniques, opportunities, methodologies and Per saperne di più…

 
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