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Design research : investigation for successful creative solutions

著者: Neil Leonard; Gavin Ambrose
出版商: Lausanne, Switzerland : AVA Academia, 2012.
丛书: Basics graphic design, 02.
版本/格式:   电子图书 : 文献 : 英语查看所有的版本和格式
数据库:WorldCat
提要:

A graphic design project can be viewed as a series of choices; the more informed these choices are, the stronger the resolution can be. Looking at the various research methods available to the  再读一些...

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类型/形式: Electronic books
附加的形体格式: Print version:
Leonard, Neil.
Design research.
Lausanne, Switzerland : AVA Academia, 2012
(OCoLC)806367925
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Neil Leonard; Gavin Ambrose
ISBN: 9782940447381 2940447381 9782940447381 2940411743 9782940411740
OCLC号码: 802058552
描述: 1 online resource (192 pages :) : illustrations (some color).
内容: Contents Introduction Chapter 1: The basics of research Why research? Getting started Primary, secondary and tertiary Key terminology Studio interview - Emily Hale Activity - Approaching research Chapter 2: Understanding context Audience and social contexts Design contexts Theoretical underpinning Studio interview - Andrew Hussey Activity - Convention Chapter 3: Planning your work The brief Audience Sources and credibility Recording and documenting Studio interview - Brian Rea Activity - Audience Chapter 4: Conducting research Audience research Market research Field-based research Process-based research Studio interview - Jane Trustram Activity - Product and customer Chapter 5: Using your findings Understanding your findings Responding to your findings Studio interview - Underware Activity - Classification Chapter 6: Presenting your findings Presenting research Completing the job Studio interview - Tanner Christensen Activity - Presenting statistics Conclusion Contacts Bibliography Index Acknowledgements Working with ethics
丛书名: Basics graphic design, 02.
责任: Neil Leonard, Gavin Ambrose.

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In a climate where a certain six letter word search engine is fast becoming the one-stop hit for every research need, this book shows a breadth of techniques, opportunities, methodologies and 再读一些...

 
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