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Design secrets. Advertising : 50 real-life projects uncovered

Author: Lisa Hickey
Publisher: Gloucester, Mass. : Rockport, 2002.
Series: Design secrets.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
50 innovative national and international advertising campaigns from concept to completion - Explores the entire advertising design campaign.
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Genre/Form: Beispielsammlung
Document Type: Book
All Authors / Contributors: Lisa Hickey
ISBN: 1564966631 9781564966636
OCLC Number: 50507314
Description: 208 pages : illustrations (some color) ; 31 cm
Contents: Absolut --
Mastercard --
Budweiser --
Altoids --
American Legacy "Truth" --
Skoda --
Adidas --
Abc Television --
Molson Canadian --
GT Bicycles --
John Hancock --
Swiss Army --
H & R Block --
Hamburger Abendblatt --
L.L. Bean --
Sony Playstation --
Priceline.com --
Outpost.com --
Guinness --
San Francisco Jazz Festival --
De Beers --
Levi's USA --
PBS --
E*Trade --
Dexter --
Freeagent.com --
Dockers --
Ebay --
Giro --
Corona --
Dunkin' Donuts --
Carrier --
Reebok --
SPCA of Singapore --
BMW Motors --
Kookai --
Skittles --
Dorada --
Monster.com --
Saab --
Discovery.com --
Eds --
Nike --
Volkswagen --
Amazon.com --
Levi's (UK) --
ESPN --
Snickers --
The Economist --
Fox Sports Network.
Series Title: Design secrets.
Responsibility: Lisa Hickey.
More information:

Abstract:

50 innovative national and international advertising campaigns from concept to completion - Explores the entire advertising design campaign.

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