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Design thinking for strategic innovation : what they can't teach you at business or design school

Author: Idris Mootee
Publisher: Hoboken, N.J. : John Wiley & Sons Inc, c 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Idris Mootee
ISBN: 1118620127 9781118620120
OCLC Number: 828139428
Notes: Includes index.
Description: xi, 210 pages : illustrations (chiefly color) ; 21 cm
Contents: There's no more business as usual --
What is design thinking, really? --
Applied design thinking in business and strategy --
Introducing the design thinking MBA --
Hiring design thinkers is not enough; we need to create design thinking companies.
Responsibility: Idris Mootee.
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Abstract:

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a  Read more...

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