skip to content
Design to grow : how Coca-Cola learned to combine scale and agility (and how you can, too) Preview this item
ClosePreview this item
Checking...

Design to grow : how Coca-Cola learned to combine scale and agility (and how you can, too)

Author: David Butler; Linda Tischler
Publisher: [London] : Portfolio Penguin, 2015.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--Publisher's description.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: David Butler; Linda Tischler
ISBN: 9780241198377 0241198372
OCLC Number: 898153044
Description: xiv, 237 pages : illustrations ; 24 cm
Contents: Designing for scale. Design ; Scale ; Complexity --
Designing for agility. Smarter ; Faster ; Leaner --
The next wave --
The deep end --
The Designing on Purpose manifesto.
Responsibility: David Butler and Linda Tischler.

Abstract:

Reveals the megabrand Coca-cola's innovative approach to business through design. This book shows how any business can use the same approach to get to the next level. It is suitable for managers in  Read more...

Reviews

Editorial reviews

Publisher Synopsis

What explains Coca-Cola's worldwide market dominance? David Butler and Linda Tischler argue that it's a result of attention to design details at every level of the organization, in every product Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/898153044> # Design to grow : how Coca-Cola learned to combine scale and agility (and how you can, too)
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "898153044" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://dewey.info/class/658.4012/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/2248153585#Topic/strategic_planning> ; # Strategic planning
    schema:about <http://experiment.worldcat.org/entity/work/data/2248153585#Topic/organizational_effectiveness> ; # Organizational effectiveness
    schema:about <http://experiment.worldcat.org/entity/work/data/2248153585#Topic/entrepreneurship> ; # Entrepreneurship
    schema:about <http://experiment.worldcat.org/entity/work/data/2248153585#Topic/business_planning> ; # Business planning
    schema:about <http://experiment.worldcat.org/entity/work/data/2248153585#Topic/technological_innovations_management> ; # Technological innovations--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/2248153585#Organization/coca_cola_company> ; # Coca-Cola Company.
    schema:author <http://experiment.worldcat.org/entity/work/data/2248153585#Person/tischler_linda> ; # Linda Tischler
    schema:author <http://experiment.worldcat.org/entity/work/data/2248153585#Person/butler_david> ; # David Butler
    schema:bookFormat bgn:PrintBook ;
    schema:datePublished "2015" ;
    schema:description ""Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--Publisher's description."@en ;
    schema:description "Designing for scale. Design ; Scale ; Complexity -- Designing for agility. Smarter ; Faster ; Leaner -- The next wave -- The deep end -- The Designing on Purpose manifesto."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/2248153585> ;
    schema:inLanguage "en" ;
    schema:name "Design to grow : how Coca-Cola learned to combine scale and agility (and how you can, too)"@en ;
    schema:productID "898153044" ;
    schema:workExample <http://worldcat.org/isbn/9780241198377> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB4E3408> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/898153044> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/2248153585#Person/butler_david> # David Butler
    a schema:Person ;
    schema:familyName "Butler" ;
    schema:givenName "David" ;
    schema:name "David Butler" ;
    .

<http://experiment.worldcat.org/entity/work/data/2248153585#Person/tischler_linda> # Linda Tischler
    a schema:Person ;
    schema:familyName "Tischler" ;
    schema:givenName "Linda" ;
    schema:name "Linda Tischler" ;
    .

<http://experiment.worldcat.org/entity/work/data/2248153585#Topic/business_planning> # Business planning
    a schema:Intangible ;
    schema:name "Business planning"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/2248153585#Topic/organizational_effectiveness> # Organizational effectiveness
    a schema:Intangible ;
    schema:name "Organizational effectiveness"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/2248153585#Topic/strategic_planning> # Strategic planning
    a schema:Intangible ;
    schema:name "Strategic planning"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/2248153585#Topic/technological_innovations_management> # Technological innovations--Management
    a schema:Intangible ;
    schema:name "Technological innovations--Management"@en ;
    .

<http://worldcat.org/isbn/9780241198377>
    a schema:ProductModel ;
    schema:isbn "0241198372" ;
    schema:isbn "9780241198377" ;
    .

<http://www.worldcat.org/title/-/oclc/898153044>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/898153044> ; # Design to grow : how Coca-Cola learned to combine scale and agility (and how you can, too)
    schema:dateModified "2018-01-18" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.