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Design works : how to tackle your toughest innovation challenges through business design

Author: Heather M A Fraser
Publisher: Toronto : University of Toronto Press, ©2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"By applying key principles and practices from the world of design to your organization's greatest challenges, you can unlock fresh insights, create breakthrough solutions, and deliver new value to all stakeholders. This pragmatic and engaging book provides the framework and tools you need to get there." -- Page 2 of cover.
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Document Type: Book
All Authors / Contributors: Heather M A Fraser
ISBN: 9781442613904 1442613904
OCLC Number: 772686079
Description: xii, 254 p. : ill. ; 25 cm.
Contents: Table of Contents Introduction The Journey of DesignWorks and the Intent of this Book Part One: The Practice of Business Design OVERVIEW OF BUSINESS DESIGN Creating, Delivering & Sustaining Value GEAR 1: EMPATHY & DEEP USER UNDERSTANDING Reframing the Opportunity GEAR 2: CONCEPT VISUALIZATION Refreshing Your Vision GEAR 3: STRATEGIC BUSINESS DESIGN Refocusing & Activating Your Strategy PREPARING FOR YOUR QUEST Setting the Foundation TRANSFORMATION Embedding Business Design into Your Enterprise Part Two: Tools & Tips for Business Design
Responsibility: Heather M.A. Fraser ; foreword by Roger L. Martin.
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Abstract:

Design Works translates design theories into 'business design' - a new, rigorously developed discipline that serves as a collaboration platform for enterprise strategy and transformation.  Read more...

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Many business books claim to offer practical solutions, this one really does.

 
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