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Designer politics : how elections are won

Author: Margaret Scammell
Publisher: Basingstoke, Hampshire : Macmillan ; New York, N.Y. : St. Martin's Press, 1995.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
This is the first book to offer a serious historical examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and
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Document Type: Book
All Authors / Contributors: Margaret Scammell
ISBN: 0312123175 9780312123178 0333586719 9780333586716 0333586727 9780333586723
OCLC Number: 30624237
Description: xvi, 342 pages, [8] pages of plates : illustrations ; 23 cm
Contents: Introduction: Propaganda and Political Marketing --
1. Crusted Agent to Media Expert: The Changing Face of Campaigns --
2. The Rise of Thatcher: Political Marketing's Quantum Leap --
3. Marketing Triumphant: Falklands Fallout --
4. Towards the Permanent Campaign: the 1987 Election --
5. Government Publicity: Managing the News --
6. Government Advertising: Information or Propaganda? --
7. The Image-Makers Unbound: Marketing in the Post-Thatcher Era --
8. Thatcher's Legacy: The Americanisation of British Politics?
Responsibility: Margaret Scammell.
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An examination of the phenomenon of political marketing in Britain, this book presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate  Read more...

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'If Scammell's own learning process continues as it develops in this book, she might become one of the best political analysts.' - Malcolm Rutherford, Financial Times '...the most comprehensive Read more...

 
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