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Designing a winning service strategy

Author: Mary Jo Bitner; Lawrence A Crosby; American Marketing Association.
Publisher: Chicago, Ill. : American Marketing Association, ©1989.
Series: Proceedings series (American Marketing Association)
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Aufsatzsammlung
Congresses
Additional Physical Format: Online version:
Designing a winning service strategy.
Chicago, Ill. : American Marketing Association, ©1989
(OCoLC)776765354
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Mary Jo Bitner; Lawrence A Crosby; American Marketing Association.
ISBN: 9780877571957 0877571953
OCLC Number: 18909109
Notes: Papers from the 7th annual Services Marketing Conference sponsored by the American Marketing Association, held in Arlington, Va. in 1988.
Description: vi, 113 pages : illustrations ; 27 cm.
Series Title: Proceedings series (American Marketing Association)
Responsibility: edited by Mary Jo Bitner, Lawrence A. Crosby.

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