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Designing and managing a research project : a business student's guide

Author: Michael J Polonsky; David S Waller
Publisher: Thousand Oaks, Calif. : Sage Publications, ©2011.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael J Polonsky; David S Waller
ISBN: 9781412977753 1412977754
OCLC Number: 607084383
Description: xiii, 279 pages : illustrations ; 26 cm
Contents: Choosing a topic --
The role of the supervisor --
Group dynamics and the role of conflict --
Ethical considerations --
Planning the research project --
Literature review --
Data gathering --
Qualitative data analysis --
Quantitative data analysis --
Establishing recommendations --
Presenting the results --
Writing the report --
Oral presentations --
Concluding remarks.
Responsibility: Michael Jay Polonsky, David S. Waller.

Abstract:

This student-friendly guide is ideal for supporting undergraduate research projects in business and management, as well as MBA assignments and other graduate classes in applied fields such as public  Read more...

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