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Designing brand identity : an essential guide for the whole branding team

Author: Alina Wheeler
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Edition/Format:   Print book : English : Fourth editionView all editions and formats
Database:WorldCat
Summary:
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Alina Wheeler
ISBN: 9781118099209 1118099206 1118418743 9781118418741
OCLC Number: 788247460
Description: x, 326 pages : color illustrations ; 29 cm
Contents: pt. 1. Basics --
Brand basics --
Brand ideals --
Brand elements --
Brand dynamics --
Before and after --
pt. 2. Process --
Process basics --
Phase 1: Conducting research --
Phase 2: Clarifying strategy --
Phase 3: Designing identity --
Phase 4: Creating touchpoints --
Phase 5: Managing assets --
pt. 3. Best practices --
Case studies.
Responsibility: Alina Wheeler.
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Abstract:

Presents a toolkit for creating, building, and maintaining a strong brand. This title offers brand managers, marketers, and designers a proven, universal five-phase process for creating and  Read more...

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"The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Read more...

 
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