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Designing brand identity : an essential guide for the whole branding team

Author: Alina Wheeler
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Edition/Format:   eBook : Document : English : Fourth editionView all editions and formats
Summary:
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Wheeler, Alina.
Designing brand identity.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
(DLC) 2012020851
(OCoLC)788247460
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alina Wheeler
ISBN: 9781118418741 1118418743 9781118416174 1118416171 9781118431634 1118431634 9781283700412 1283700417
OCLC Number: 794306432
Description: 1 online resource (x, 326 pages) : color illustrations
Contents: pt. 1. Basics --
pt. 2. Process --
pt. 3. Best practices.
Responsibility: Alina Wheeler.

Abstract:

Presents a toolkit for creating, building, and maintaining a strong brand. This title offers brand managers, marketers, and designers a proven, universal five-phase process for creating and  Read more...

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"The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Read more...

 
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