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Designing fictions : literature confronts advertising

Author: Michael L Ross
Publisher: Montreal ; Kingston ; London ; Ithaca : McGill-Queen's University Press, 2015. ©2015
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Advertising, long a controlling force in industrial society, has provoked an important body of imaginative work by English language writers. Michael Ross's Designing Fictions is the first study to investigate this symbiotic relationship on a broad scale. In view of the appreciable overlap between literary and promotional writing, Ross asks whether imaginative fiction has the latitude to critique advertising as an  Read more...
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Additional Physical Format: Ross, Michael L., 1936-
Designing fictions.
(CaOONL)20159013429
Document Type: Book
All Authors / Contributors: Michael L Ross
ISBN: 9780773545359 0773545352 9780773545366 0773545360
OCLC Number: 895338540
Description: xxi, 204 pages : illustrations ; 24 cm
Contents: Prologue: From Marner to Gatsby : literature, advertising, commodity culture --
Introduction: Baudrillard's dream --
Henry James and H.G. Wells : the seductions of advertising --
Battles of the bookshops : Christopher Morley and George Orwell --
Radio days : Wakeman's The hucksters and Wouk's Aurora Dawn --
Doors of (mis)perception : Margaret Atwood's The edible woman --
Creative creatives : Blake Morrison's South of the river and Joshua Ferris's Then we came to the end --
Enjoy the best America has to offer : Mad Men as national brand --
Epilogue: The price of enchantment.
Responsibility: Michael L. Ross.

Abstract:

From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising.  Read more...

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"Designing Fictions has a genial style, a learned demeanor, genuine insight, and gracious erudition. The range of reference is pleasantly wide and subtle and Ross's scholarship and methodology are Read more...

 
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