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Designing for Behavior Change

Author: Stephen Wendel
Publisher: [Place of publication not identified] : O'Reilly Media, Inc., 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A new wave of products is helping people change their behavior and daily routines, whether it{u2019}s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet{u2019}s head researcher, takes you  Read more...
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Genre/Form: Web Design; User Interfaces
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stephen Wendel
ISBN: 9781449367947 1449367941 9781449367978 1449367976
OCLC Number: 900313911
Notes: Title from content provider.
Description: 1 online resource
Responsibility: Stephen Wendel.

Abstract:

A new wave of products is helping people change their behavior and daily routines, whether it{u2019}s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet{u2019}s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you{u2019}ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product{u2019}s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower.

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