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Designing for growth : a design thinking tool kit for managers

Author: Jeanne Liedtka; Tim Ogilvie
Publisher: New York ; Chichester : Columbia University Press, ©2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business:?design thinking,? or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jeanne Liedtka; Tim Ogilvie
ISBN: 9780231527965 0231527969 9780231158381 0231158386
OCLC Number: 1031042033
Description: 1 online resource (xiii, 227 pages) : illustrations
Contents: The why and how of design thinking --
What is? --
What if? --
What wows? --
What works? --
Leading growth and innovation in Your organization.
Responsibility: by Jeanne Liedtka and Tim Ogilvie.

Abstract:

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business:?design thinking,? or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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