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Designing for growth : a design thinking tool kit for managers

Author: Jeanne Liedtka; Tim Ogilvie
Publisher: New York : Columbia Business School Pub., Columbia University Press, ©2011.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Liedtka and Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jeanne Liedtka; Tim Ogilvie
ISBN: 9780231158381 0231158386 9780231527965 0231527969
OCLC Number: 693812336
Description: xiii, 227 pages : illustrations ; 23 cm
Contents: The why and how of design thinking --
What is? --
What if? --
What wows? --
What works? --
Leading growth and innovation in Your organization.
Responsibility: by Jeanne Liedtka and Tim Ogilvie.

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This is an eye-opening book that will reveal the action-based approach to design thinking, the series of inaccurate assumptions made in most business thinking, and how to become better at recognizing Read more...

 
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