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Designing for growth : a design thinking tool kit for managers

Author: Jeanne Liedtka; Tim Ogilvie
Publisher: New York : Columbia Business School Pub., ©2011.
Series: Columbia Business School Publishing.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: ""design thinking, "" or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Liedtka, Jeanne.
Designing for growth.
New York : Columbia Business School Pub., ©2011
(DLC) 2010053277
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jeanne Liedtka; Tim Ogilvie
ISBN: 9780231527965 0231527969 9781283136082 1283136082
OCLC Number: 732958654
Description: 1 online resource (xiii, 227 pages) : illustrations
Contents: Section 1. The why and how of design thinking --
section 2. What is? --
section 3. What if? --
section 4. What wows? --
section 5. What works? --
section 6. Leading growth and innovation in your organization.
Series Title: Columbia Business School Publishing.
Responsibility: by Jeanne Liedtka and Tim Ogilvie.

Abstract:

Liedtka and Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business  Read more...

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This is an eye-opening book that will reveal the action-based approach to design thinking, the series of inaccurate assumptions made in most business thinking, and how to become better at recognizing Read more...

 
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