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Designing future-oriented airline businesses

Author: Nawal K Taneja
Publisher: Burlington, VT : Ashgate, [2014]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Designing Future-Oriented Airline Businesses is the eighth Ashgate book by Nawal K. Taneja to address the ongoing challenges and opportunities facing all generations of airlines. Firstly, it challenges and encourages airline managements to take a deeper dive into new ways of doing business. Secondly, it provides a framework for identifying and developing strategies and capabilities, as well as executing them  Read more...
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Document Type: Book
All Authors / Contributors: Nawal K Taneja
ISBN: 9781472442963 1472442962 9781472442970 1472442970 9781472442987 1472442989
OCLC Number: 880861652
Description: lxviii, 240 pages : illustrations ; 24 cm
Contents: Contents: Forewords; Preface; Rethinking the airline business: where do we stand?; Recalibrating passenger value requirements; Positioning on the customization spectrum; Progressing to become genuine retailers; Building stronger brands; Addressing the role of loyalty; Driving the business through technology; Preparing for tomorrow; Attaining market leadership: thought leadership pieces; Index.
Responsibility: Nawal K. Taneja.

Abstract:

Designing Future-Oriented Airline Businesses is the eighth Ashgate book by Nawal K. Taneja to address the ongoing challenges and opportunities facing all generations of airlines. Firstly, it  Read more...

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"In summary, both text books offer an interesting read in the everchanging aviation industry, complementing each other on their temporal focus and their insights into the airline business. Given the Read more...

 
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