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Designing

Author: Ivan Chermayeff; Tom Geismar; Steff Geissbuhter
Publisher: New York : Graphis ; London : Hi Marketing, 2003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
40 years of work by U.S. graphic design firm.
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Genre/Form: Catalogues
Additional Physical Format: Online version:
Chermayeff, Ivan.
Designing.
New York : Graphis ; London : Hi Marketing, 2003
(OCoLC)607018889
Document Type: Book
All Authors / Contributors: Ivan Chermayeff; Tom Geismar; Steff Geissbuhter
ISBN: 1932026142 9781932026146
OCLC Number: 53123825
Description: 351 pages : illustrations ; 31 cm
Contents: Beginning with words : expressing ideas typographically --
Finding metaphors : expressing a concept visually --
Commenting : giving a voice to points of view --
Telling stories : making history come alive --
Avoiding the obvious : confounding expectations --
Reinterpreting the familiar : celebrating nature --
Demystifying data : explaining abstract concepts --
Teaching through play : creating playful, interactive learning experiences --
Delighting audiences : building audience anticipation --
Gathering and collecting : transforming the ordinary into the extraordinary --
Shifting scale : manipulating size to attract attention --
Taking artistic license : erasing the line between art and design --
Repeating, repeating : creating more than the sum of its parts --
Realizing ideas : sparking instant understanding --
Guiding the way : pinpointing destinations with visual prompts --
Marking passages : celebrating events and rites of passage --
Creating landmarks : making places memorable --
Creating landmarks : making places memorable --
Representing the nation : finding the new expressions of familiar symbols --
Passing time : designing over four decades.
Responsibility: Ivan Chermayeff, Tom Geismar, Steff Geissbuhter.

Abstract:

40 years of work by U.S. graphic design firm.

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