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Destination marketing : essentials

Author: Steven Pike
Publisher: London : Routledge, 2016. 2016
Edition/Format:   eBook : Document : English : Second editionView all editions and formats
Summary:
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Pike, Steven.
Destination marketing.
New York, NY : Routledge, 2015
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Steven Pike
ISBN: 9781317430919 1317430913 9781315691701 1315691701
OCLC Number: 932622849
Description: 1 online resource (xx, 344 pages) : illustrations
Contents: Machine generated contents note: 1. The study of destination marketing --
2. The destination marketing organisation (DMO) and destination competitiveness --
3. The role of government in destination competitiveness --
4. The destination marketing organisation (DMO) and social media --
5. Governance of destination marketing organisations (DMOs) --
6. The destination marketing organisation (DMO), meetings and events --
7. The destination marketing organisation (DMO), disasters, crises and dark tourism --
8. Destination marketing strategy development --
9. Destination branding --
10. Destination image --
11. Destination brand positioning --
12. Destination consumer-marketing communications --
13. The destination marketing organisation (DMO), public relations (PR) and publicity --
14. Destination marketing organisations (DMOs) and the travel trade --
15. Destination marketing organisation (DMO) performance measurement.
Responsibility: Steven Pike.

Abstract:

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

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"This is a new and expanded edition of a text that brings a great deal,of practitioner experience blended with academic research on a hot topic in tourism and marketing research. The author has a Read more...

 
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