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|All Authors / Contributors:||
Carolina Obino Corrêa Werle; Alain Jolibert; Université Pierre Mendès France (Grenoble),
|Description:||1 vol. (223 f.) : ill. en coul., plans ; 30 cm|
|Responsibility:||thèse présentée par Carolina Obino Corrêa Werle ; sous la direction de Alain Jolibert.|
This dissertation in the field of social marketing and its objective is to understand the role of self-control in obesity prevention, studying the relationship between physical activity and balanced food consumption. Using an experiment, we contrast different approaches from the self-regulation theory. The independent variable is the perception of the physical activity - perceived as exercise or as fun activity - with a control group (no activity) and the dependent variable is food consumption during a meal. Results indicate that participants serve themselves more pasta and bread when they perceive the physical activity as fun, condition that does not allow the activation of high-priority goal of watching what they eat. Goal activation is facilitated when the physical activity is perceived as exercise, but it is only effective when the objective is very important to the individual. However, individuals in the exercise condition consume more chocolate pudding. This extra desert consumption in the exercise condition balances the caloric intake between experimental conditions. This result shows that, even if the goal activation reduces the consumption of bread and pasta, it does not have the same effect over all the foods consumed during the meal; in the opposite sense, it has a positive effect in the chocolate pudding consumption, result that is consistent with a model of affective regulation (Garg, Wansink and Inman, 2007).
- Obésité -- Prévention -- Thèses et écrits académiques.
- Alimentation -- Évaluation -- Thèses et écrits académiques.
- Exercice -- Thèses et écrits académiques.
- Compensation (psychologie) -- Thèses et écrits académiques.
- But (psychologie) -- Thèses et écrits académiques.